CRM Manager

Our client, a leader in cross-border payment solutions, is seeking an experienced CRM Manager to join their marketing team on a 12-month fixed-term contract. This is an exciting opportunity to shape CRM and lifecycle marketing strategy, driving lead generation and customer retention in a fast-paced, data-driven environment.

The CRM Manager will:

• Develop and execute email marketing campaigns, from conception to deployment, ensuring personalisation and performance optimisation.
• Manage lifecycle campaigns, including lead nurturing, post-conversion communications, and customer retention initiatives.
• Leverage data insights to create targeted CRM strategies that drive conversions and increase customer engagement.
• Collaborate with marketing, sales, and customer success teams to align CRM initiatives with broader business goals.
• Oversee A/B testing and performance tracking, using data-driven insights to optimise campaigns.

Essential Skills:

• 5+ years of experience in CRM, email marketing, or lifecycle marketing, ideally in financial services.
• Proven expertise with CRM tools such as HubSpot, Salesforce, or Dot Digital.
• Strong analytical skills and experience working with data-driven segmentation and automation.
• Excellent copywriting and proofreading abilities, with a keen understanding of audience engagement.
• Ability to manage multiple projects and deadlines in a fast-moving environment.

Benefits:

• Competitive salary and hybrid working model.
• Opportunity to work in a high-growth financial services environment.
• Exposure to innovative marketing strategies and tools.
• Collaborative and supportive team culture.
• Professional development opportunities.

We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create a workplace where everyone can succeed, free from discrimination or harassment.

Apply now to take your career to the next level with a pioneering company