Content & Digital Marketing Executive

Digital Marketing Executive

South West London, 1 day a week

£30,000-£40,000 + bonus

I am working with a business who are on a mission to revolutionise the home insurance industry. From protecting unique properties to empowering individuals with tailored coverage, they are a market leader in their space.

This role will play a pivotal role in amplifying their brand presence and driving customer engagement. Crafting compelling content for SEO optimisation, social media, and website management, you'll have the opportunity to shape their digital footprint and enhance their online visibility. This role offers a unique blend of creativity and analytics, empowering you to make a tangible impact on their marketing strategy.

The Digital Marketing Executive will:

• Website Optimization: Transform SEO strategies into engaging and on-brand content, enhancing SERP rankings. Ensure all copy meets set objectives for accuracy and engagement.
• Content Management: Update website content via CMS, including blog posts, meta descriptions, and internal links.
• Social Media Ownership: Collaborate with key stakeholders to develop and execute monthly social media content plans. Drive brand engagement, awareness, and sales through strategic social media initiatives across platforms like Facebook and LinkedIn.
• Reporting and Evaluation: Utilise analytics tools like GA4, Semrush, and Hootsuite to compile monthly reports on SEO and social media performance. Evaluate data to track against KPIs and provide actionable insights for future optimisations.
• Brand Alignment: Maintain consistency in brand messaging and tone across all content, ensuring alignment with campaign objectives and brand identity.

Required skills and experience:

• Strong understanding of SEO principles.
• Experience using CMS, ideally wordpress but this is not essential.
• Fluent in GA4.
• Excellent copywriting skills.