Campaign Manager

Campaign Manager

Remote with travel to Edinburgh HQ once a month

£50,000 - £60,000

3Search are delighted to be partnered with a purpose-led D2C business in the pet wellness space. The business has scaled to £30m in 7 years, is well backed financially, and continues to scale in a fast-growth category. They are now seeking to hire a permanent Campaign Manager to work cross-functionally to plan and deliver acquisition campaigns across offline channels including ATL. Working closely with both the digital performance and brand/content teams, this role collaborates with multiple teams to implement campaigns that broaden brand awareness and drive customer acquisition. 

Responsibilities will include:

• Managing the planning, coordination and execution of all integrated marketing campaigns 
• Collaborating with internal teams and external agencies to deliver integrated campaign planning, with effective messaging at the top, middle, and bottom of the funnel, and proposal of appropriate budget allocation
• Managing TV and other offline media, such as direct mail, OOH and radio, working alongside the Digital Growth Managers to ensure all media is planned and optimised 
• Collaborating with data and brand teams with utilisation of persona and behavioural insights to elevate campaign performance 
• Successfully forecasting campaign performance and effectively tracking and reporting
• Effectively using data insight and experience to make recommendations for budgets
• Management of external agencies 

The ideal candidate will have:

• Experience in planning and delivering ATL marketing campaigns
• Experience from a D2C/B2C retail brand ideally 
• Excellent stakeholder management skills and experience managing external agencies 
• A collaborative approach, a real team player with the ability to work with others and work cross-functionally 
• Be confident in generating weekly and monthly trade reports- a strong communicator and comfortable presenting 
• Experienced in TV and print media planning and measurement
• Knowledgeable on performance marketing measures 
• Experienced in managing budgets
• Understanding of attribution models would be highly advantageous
• Naturally curious with a passion for data and customer insight with knowledge of customer targeting and segmentation principles
• Super organised and able to work at pace! 

Information/Benefits:

• This role is predominantly remote but you will be required to travel to Edinburgh once a month for 2-3 days at a time
• Additional days off for getting married, moving house, getting a new pet 
• Enhanced mat/pat leave options
• Discounted products
• Fantastic supportive culture with purpose-led approach, flexible and grown up environment with very talented Marketeers and directors at the helm!