Acquistion Lead

Acquisition Lead

Fintech - B2B

£70,000 + package

London - 2 days in the office

An app-based B2B fintech brand committed to making it easier for small businesses to run, it is your one-stop shop for all your needs. It has helped over 60,000 businesses save time and money with automated accounting and tax. They are currently experiencing hyper-growth and are looking for an Acquisition Lead to report to the Head of Marketing.

The Acquisition Lead will be responsible for new customer acquisition across channels including paid search, paid social, Google App campaigns, comparison sites, affiliates, direct mail, and SEO. You’ll be a key ontributor to the growth goals of the company, owning the budget and management of these channels and working with the wider team to support new products, features and campaigns.

Key Responsibilities:

• Create and execute the marketing strategy across our Acquisition channels to drive
• new customers at an efficient CAC
• Build a high-performing Acquisition marketing function, fostering a culture of innovation
• and continuous improvement.
• Budget and media mix management across paid search, paid social, Google app
• campaigns, affiliates, comparison sites and more.
• Champion a data driven and experimental growth culture using data to find optimisation
• opportunities and improve the efficiency of our campaigns
• Continuously look for new growth opportunities and prioritise based on potential impact.
• Collaborate with internal and external creative teams to brief and deliver high performing
• ad creative.
• Responsible for hands on channel management of some ad platforms and agency
• management for others.

Candidate Expeirence:

• Extensive hands-on experience in channel management
• Excellent analytical skills, using data to report on success and provide actionable insights and recommendations
• Experience managing budgets across multiple channels while responding to the market and external factors.
• A great communicator, comfortable with presenting strategy and data to all levels
• A goal-oriented mindset, comfortable with working towards targets for acquisition
• You understand data and you are systematic with testing, learning and running experiments with statistical rigour
• Appsflyer or other mobile app analytics platform experience is a plus

Notable benefits:

• You’ll be challenged whilst being fully supported by a great team from which you can learn
• Exposure to every area of the business. You’ll be encouraged to get involved and make an impact on ways of working
• A transparent and open company culture where employees are consulted on company decisions and direction
• Share options after 6 months probation
• Up to 8% pension scheme
• 26 days holiday (plus UK public holidays) with an option to buy or sell up to 5 more days
• Hybrid working (2 days per week in our Central London office)
• High-spec equipment when you start

If you are interested in applying for this role, please do by clicking the link below or email Jasmin@3Search.co.uk with your CV.