Acquisition Lead

Performance Marketing Lead 
Supplements DTC 
£65,000-£75,000 + bonus 
3 Days a week in the office, 2 from home 
  
I am working with a DTC Supplement business, the brand uses science and natural agents to help people with health and longevity.
  
Due to growth, they are hiring a Performance Marketing Lead to lead the growth of the acquisition strategy across global markets. This is a strategic customer acquisition role, day-to-day execution is currently supported by a dedicated offshore team. This includes full-time team members managing Meta advertising, influencer partnerships, Google Ads, and SEO. The brand are also in the process of onboarding a TikTok agency to accelerate growth on this emerging platform.
  
Key Responsibilities:
  
Responsibilities

• Scale Meta advertising in collaboration with our paid media specialist—optimizing campaigns for a strong CPA:LTV ratio and leveraging advanced targeting strategies to reach our ideal customer demographic
• Work with our Influencer & Partnerships Manager, setting strategic direction to grow our brand through meaningful collaborations with aligned voices in health and wellness
• Oversee creative agencies, ensuring the delivery of high-quality, on-brand content that resonates with our audience and drives acquisition performance
• Collaborate with our Head of Search to strategize and refine landing pages and advertorials—maximizing conversion rates and the efficiency of our ad spend
• Lead our TikTok Shop agency relationship, driving performance and brand consistency across this emerging sales channel
• Work with our Meta manager to A/B test landing pages using Replo—continuously optimizing for higher conversion rates and better funnel performance

  
Ideal Experience:
  

• Customer acquisition is your superpower—you have a proven track record of scaling direct-to-consumer eCommerce brands
• Deep expertise in Meta advertising, with hands-on experience running and scaling campaigns profitably across multiple audience segments
• Strong passion for DTC marketing and a natural curiosity for testing emerging channels like TikTok, influencers, and affiliate partnerships
• Strong performance marketing, with experience managing paid media, landing pages, and CRO across the full customer acquisition funnel
• Highly analytical and data-driven, with strong numerical skills and a solid understanding of attribution, incrementality, and LTV:CAC

  
Benefits:
  

• The opportunity to shape the marketing function of a rapidly growing brand in the exciting and meaningful supplements brands
• The chance to make a real impact on people’s health and wellbeing through science-backed solutions
• Clear opportunity for rapid career progression as the business scales—including potential to grow into a senior leadership role
• Competitive salary with a bonus structure tied to new customer acquisition targets
• 25 days holiday + an extra day off for your birthday
• Flexible working hours and the option to work from home two days a week
• Ability to work from abroad for up to 3 weeks per year
• A social and collaborative team culture, with regular team meals and activities
• Pension contributions
• Company Apple MacBook
• Personal development budget for courses, learning, or conferences
• Free access to our premium supplements

  
If you are interested in applying for this role, please click the link below or contact Jasmin@3Search.co.uk with your CV.