Upload Your CV
Send us your CV and a member of the team will be in touch to discuss open opportunities with you.
Head of Marketing job description
Partner with the leading marketing recruitment agency for your talent search.
This page details key information about the Head of Marketing job title. Keep reading to learn the main responsibilities, salaries and how to approach marketing recruitment.
For more advice get in touch with our expert recruiters for a no-strings-attached chat.
What does a Head of Marketing do?
The Head of Marketing role is a senior marketing professional responsible for developing and implementing a brand's marketing strategy. Managing a marketing team, they play a crucial role in driving a business' marketing communications across all channels.
Key responsibilities
The job description can look different depending on the business, sector and objectives. However, the Head of role will usually involve the following duties:
- Marketing strategy: Develop and manage marketing plans across all channels, including digital, PR, social media, events, email and website.
- Budgeting: Create a budget that aligns with marketing and business goals, forecasting and monitoring the return on investment.
- Lead the marketing team: Lead, develop and hire a marketing department, ensuring the right team members are in place to execute marketing activities. Conduct regular one-to-ones with the team and conduct quarterly reviews.
- Manage relationships: Create and manage relationships with external stakeholders and agencies, as well as teams internally. Heads of Marketing should coordinate with teams - sales, marketing, communications, product and design - to ensure an aligned strategy.
- Brand management: Take ownership of the brand to ensure consistent and effective positioning in the market.
- Lead launches: Whether you're launching a new product, office or business, the Head of will develop effective marketing campaigns.
Skills and requirements
Hiring a Head of Marketing? Below are some of the skills and experiences you should look for in the candidate profile:
- A confident leader with excellent communication and people management skills
- Proven track record in leading, developing and executing successful marketing campaigns
- Creative thinker, with an open-mind and natural problem-solver
- Excellent project management skills, with the ability to spin multiple plates
- Leveraging data and insights to make informed decisions
- Experience growing multiple marketing channels to drive revenue
Salary expectations
The average permanent salary for a Head of Marketing role is between £70,000 - £125,000. Meanwhile, a contractor can ask for a day rate of £400 - £625. This varies depending on the sector, locations and years of experience you're searching for.
To learn more about digital and marketing salaries, download our guide below.
Marketing Director
With 5-10 years of senior leadership experience, you may consider transitioning into a director-level position. The role of a Marketing Director requires you to deliver consistent results for a business and its clients. This role comes with more leadership responsibilities, including the accountability to grow, develop and manage a marketing team effectively.
VP of Marketing
With enough experience as a Director, you could progress into a C-suite role, such as the VP (Vice President) of Marketing. This role is harder to find in the UK, with most VPs of Marketing based in North America. However, we're seeing increasingly more VPs in the UK, particularly in the technology and financial services sectors. Ultimately, to pursue these industries, you should broaden your search to include the VP of Marketing job title.
Chief Marketing Officer (CMO)
Another option for those who have progressed beyond the Marketing Director title is the CMO role. Chief Marketing Officers sit on the board, working directly with the C-suite to communicate marketing's strategy and success. People often refer to CMOs as the "voice of the customer." They play a crucial role in helping businesses make decisions that are best for their audience.
Meet the Team
Latest marketing jobs
Related Content
Talent Search
Growing your digital or marketing team? Find out how we can support your search here.