Head of Digital job description

What does a Head of Digital do?

The Head of Digital is responsible for growing a business' digital marketing strategy to drive customer acquisition and retention. In this leadership role, they oversee resources, budget, and team to ensure the successful execution of the digital strategy. This includes the management of all channels, including CRM, social media, analytics and performance marketing.

Key responsibilities

While the role may change based on company needs and digital experience, a typical week will include:

• Digital marketing strategy: Develop and deliver the strategy to accelerate digital growth, increasing online visibility and growing the customer base. 
• Evolve digital capabilities: The Head of should be innovative, striving to always deliver leading online marketing campaigns. Using knowledge of emerging channels, trends and the business, the Head of should identify opportunities for growth inline with business goals.
• Budget and resource management: Ensure the right resources are in place to achieve your plan.
• Team management: Lead, challenge and develop a digital marketing team. The team could consist of generalist Digital Marketing Managers or specialists, such as content, CRM and performance marketers.
• Build relationships with agencies: Manage and maintain relationships with third-party agencies that support the digital strategy.
• Create and report on KPIs: Create targets for each digital platform. Ensure team success and development through consistent reporting.

Skills and requirements

To hire a Head of Digital, you should look for the following skills and experiences in candidates:

• A minimum of 3 years experience in a digital marketing role. Depending on the job description, this could be generalist marketing experience or channel specific.
• Proven experience developing strategies across all digital platforms to drive growth and revenue.
• Strong digital marketing knowledge in all channels, including CRM, Paid Search, Paid Social and SEO.
• Innovative, entrepreneurial mindset with an understanding of the importance of testing and learning.
• Understanding of SEO and how content marketing contributes to the digital strategy.
• Highly analytical with experience reporting across different channels.
• A strong leader with experience managing a team.
• Experience, knowledge or passion for the industry.