Summary
Our upcoming event focuses on the growth and evolution of Direct-to-Consumer (D2C) brands. We'll be speaking with leading marketers about the evolution of marketing in the sector, discussing different team structures, and the unique challenges they face.
Speakers
Guest Speakers
Mehul Garg
DTC Fractional CMO and Growth Advisor
Nathan Levi
Chief Marketing Officer at Popsa
Amy Townsend
Marketing Director UK & EU at tails.com
About this event
As D2C brands continue to disrupt traditional retail companies, success hinges on building agile marketing teams that can drive customer acquisition and retention. In such an innovative sector, there are many new approaches to digital and performance marketing. How do you know which is right for you?
On Wednesday 13th November, we're bringing together leading marketers to discuss the nuances of D2C marketing. This is a great opportunity for Founders, Marketing and Business Leaders to come together as a focussed community to share their challenges and learnings.
Attendees will hear from:
Key areas of the discussion will include:
- The evolution of the D2C marketing skill set: We'll look at the digital marketing skills required to succeed in today’s digital-first world, such as performance marketing, content creation, data analytics, and customer experience management. Our speakers will share insight on how D2C brands can structure their marketing teams for growth, discussing the pros and cons of versatile teams versus more specialised departments.
- The importance of Creative Strategy: In D2C marketing, creative strategy plays a vital role in distinguishing brands and driving customer engagement. We will touch upon how creative strategy aligns marketing efforts with brand values and customer needs, enabling D2C brands to establish unique identities and create emotional connections with consumers.
- Challenges: Finally, we'll address the key challenges D2C brands face, from rapid scaling and managing customer acquisition costs (CAC) to navigating complex marketing channels. We'll also discuss how brands can adapt to changing consumer behaviours, maintain customer engagement, and stay ahead of shifting ecommerce trends.
Register your interest below and if you have any burning questions or topics you'd like covered, reach out to Jasmin at jasmin@3search.co.uk
Where: 3Search offices, 5th Floor, 7 Soho Square, W1D 3QB
When: Wednesday, 13th November 2024, 17:00 - 20:00pm (17:00 - arrival & drinks, 17:30-18:30 discussion, 18:30-19:30 - networking and finish)
