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Jack of all trades… doesn’t sound like a compliment, does it?
Apparently, it was intended to be! Story has it a guy called Shakespeare was cutting his teeth around the theatres being great at everything, helping out on set, with costumes and remembering lines. The full phrase being “a jack of trades is a master of none, but oftentimes better than a master of one.”
A Director of E-commerce is very often referred to as a jack of all trades, usually quietly, given the negative association.
Those in senior e-commerce positions come in many shapes and sizes, often excelling in many different functions. They have to, in order to be successful. It’s why we call them mini-CEOs.
However, this has led to no real 'career blueprint' once they punch the c-suite level. Is it CDO? CMO? CCO? GM? The list goes on.
So, what do the brands and experts themselves need to consider?
Our panel of experienced Ecom professionals have all the battlescars and a range of career paths to unpack.
Julie Austin - Chief Digital Officer Wunderman (Everymile)
Martin Francis - Digital Transformational Director
Rob Worthington - Customer Director at Anthropologie Europe
East Courtyard at Soho Lofts, 180 the Strand, WC2R 1EA
Thursday 27th April, 8am - 11am
East Courtyard at Soho Lofts, 180 the Strand, WC2R 1EA