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Digital Designer job description
Our specialist design recruitment consultants can support your talent search.
This page details everything you need to know about the Digital Designer job role. From key responsibilities through to how to approach design recruitment.
If you're looking for more in-depth advice, get in touch with our expert recruiters for a no-strings-attached chat.
What does a Digital Designer do?
Digital Designers combine creative and technical skills to create digital assets that enhance user experiences of a brand. This includes web design and digital marketing collateral, such as newsletters and social media assets.
Key responsibilities
Responsibilities of the role will vary from business to business. This is largely dependent on the industry, company size and business goals. Nevertheless, a typical day of a designer will involve:
- Creative direction: Lead the creative direction of the website and digital marketing materials. Ensuring that all designs are innovative, user-friendly and follow the latest UI/UX trends.
- Ensure cohesive branding: Work with different teams, including product, engineering, marketing, and customer service to ensure a consistent aesthetic across all channels.
- Design lifecycle: Own the entire design journey from initial concepts through to the final product.
- Produce concepts: Produce user-focused design concepts and solutions to ensure the customer journey is seamless.
- Research: Stay up to date with the latest industry trends, regularly identifying opportunities to improve digital design.
Skills and requirements
The ideal candidate will have the following skills and capabilities:
- A minimum of 5 years of experience in UI/UX design roles
- A strong portfolio that showcases experience designing and developing high quality digital products
- Proficiency in design software, including Figma/Figjam, Adobe suite, InVision, Hotjar or other similar tools
- Creative and analytical thinking, with proven experience in user research, wireframing and usability testing
- Strong communication, collaboration and project management skills with experience managing third-party design agencies
- A continuous learner, with a keen interest in the industry. Always up-to-date with the latest design trends and technologies, including AI and data science
Digital Designer salary expectations
- London: £30,000 - £50,000
- Manchester: £25,000 - £40,000
When to hire a designer?
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How to hire into your design team
You can engage design talent on a contract or permanent basis. Click below to learn why you might pursue permanent or contract recruitment.
Permanent
Permanent recruitment is most common for hiring designers. When you build your design team, you'll want to make sure you embed talent into your business. Designers must truly understand your organisation, it's values and mission to effectively represent your brand visually. The best way to achieve this is to onboard permanent designers.
Contract
Brands often engage design contractors to support on project-based work, offering additional resource to your permanent team. Examples might include:
- Re-designing digital experiences, such as email templates or re-platforming your website
- Seasonal campaigns, such as Black Friday, that require more designed assets
Ultimately, contractors are a great option for lengthy, time-consuming projects. However, they should always be led by a senior, full-time designer who truly understands your brand inside-out.
UX/UI Designer
Digital Designers might choose to specialise as a UI or UX Designer or both! User interface (UI) design focuses on the aesthetics of a platform, crafting an impactful visual design. Meanwhile, user experience (UX) design focuses on identifying and solving user problems. A UX/UI Designer encompasses both of these skill sets.
UX Researcher
If designers prefer the research behind the design, they might choose to pursue the UX Research job title. This role is responsible for gathering data to make informed decisions about the design of a platform.
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FAQs
How to become a Digital Designer?
Job titles are flexible in the creative industries. They can encompass a number of skill sets from interaction design to product design. A Digital Designer is often a broader role, so it's important that candidates have a breadth of experience.
Before taking on this title, you would have circa three years of experience as a Junior Digital Designer. You should also have a continued eagerness to learn and develop your experience in the latest design trends.
How much do Digital Designers make?
On average, Digital Designers can expect to make between £30,000 - £40,000. Pay brackets vary depending on location, seniority and business size. It's worth considering these aspects when searching for a new role.
For more salary advice, download our design salary guide.
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