Digital Analyst job description

What does a Digital Analyst do?

The Digital Data Analyst is responsible for tracking and measuring activity across a range of channels. For instance, this can include social media, email and website. By interpreting this data they provide insights to make strategic decisions, create a tailored marketing strategy and optimise the user experience.

Key responsibilities

While the role might look different in different companies and team structures, the average work day will include:

• Data analysis: Provide clear analysis of complex data sets, identifying opportunities for growth and optimisation.
• Monitor marketing progress: Monitor, analyse and report on marketing key performance indicators (KPIs) to assess performance and improve marketing effectiveness.
• Ensure best data practices: Work with colleagues to collect, store and analyse data inline with regulations. Stay on top of market trends and changes to make recommendations for improvements.
• Audience segmentation: Support the CRM and digital marketing teams with customer journey planning. Use data to optimise their digital marketing campaigns.

Skills and requirements

Hiring for a Digital Analyst, you should search for the following skills and experiences on a CV:

• Experience in a digital analytics or research role
• Strong understanding of analytics tools, such as Google Analytics or Adobe Analytics
• Excellent written and verbal communication skills, with experience breaking down complex data into actionable insights
• Track record of working with cross-functional teams
• Strong organisational skills, with the ability to manage multiple projects at once