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Creative Strategist job description
Work with expert recruitment consultants to hire this up and coming role into your team.
This page details key information about the Creative Strategist role. From the main responsibilities through to salaries and how to approach recruitment.
For more tailored advice, get in touch with our expert recruiters for a no-strings-attached chat.
What does a Creative Strategist do?
The digital marketing and advertising landscape has changed forever. With less data available to marketers and an increased emphasis on content, we have seen the rise of the Creative Strategist role. This new role combines creativity with analytical skills. Their main responsibility is to create a high-performing creative strategy, delivering ads that your target audience actually enjoys.
Key responsibilities
As a new job title, the role is continuing to evolve and can differ from business to business. Plus, since the role sits across two skills, the job description can be more creative-focussed or analytical-focussed. That said, here are the core responsibilities:
- Develop the creative strategy: Own the creative strategy for performance advertising across social media platforms and any other visual paid media channel.
- Market research: Lead creative workshops with both customers and internal teams. Leverage customer insights and competitor research to generate winning ideas.
- Brief creative production: Take ownership of the production process. Brief and manage Video Editors, Copywriters, Designers and external Content Creators, as well as collaborating with external agencies.
- Test and learn: Work closely with the Head of Growth to make data-driven decisions. Help prioritise the creative elements to test and measure the effectiveness of key metrics.
- Monitor content trends: Stay updated with trends in the market, including cultural moments, emerging platforms and competitor activity.
- Feedback findings: Support the wider marketing strategy by sharing relevant data with the digital design and marketing teams.
Skills and requirements
The typical Creative Strategist must have the following skills and experiences:
- Experienced content creator, with a proven portfolio of creative assets
- Strong understanding of social media platforms, such as Meta and TikTok
- Analytical and curious mindset, with a passion for learning and growth
- Strong project management skills and experience in briefing Designers and Content Creators
- Excellent written and verbal communication skills
- Highly collaborative with the ability to work with a number of stakeholders
- Wider knowledge of the digital marketing and advertising landscape is ideal
Average salary
Salaries can vary based on a number of factors, including business size, team structure and industry. Nevertheless, the average permanent, full time salary for a Creative Strategist is £60,000 - £75,000. This means that a contractor can expect a day rate of £350 - £400.
To find out more, download our latest salary guides.
Why should brands hire a Creative Strategist?
Over the past 12 months, brands have drastically increased their content production efforts. Some Content Leaders have event suggested that “every brand has become its own media publisher.” At the same time, businesses are grappling with increasingly limited consumer data. As GDPR gives more control to internet users, performance marketers find themselves with less information than ever before.
Combine these trends and there is an increasing pressure for Heads of Growth to deliver creative marketing campaigns. They need to be able to ideate, storyboard and brief creative teams, but each of these skills sit outside their expertise. As a result, we're seeing more and more businesses introduce the Creative Strategist job.
How to approach recruitment
Businesses have two options to engage a Creative Strategist - permanent recruitment and contract recruitment. The right way to approach recruitment depends on your business strategy and team requirements. This will influence the job title you hire, the level of experience you're looking for and the contract.
Click below to learn more about the benefits of each option:
Permanent
A permanent hire is required to grow your team. Bringing the Strategist onboard permanently is essential to embed them into your team. It allows them to understand the ins and outs of your marketing efforts and grow with your organisation.
Contract
As a new role, contract recruitment is an excellent option for engaging Creative Strategists. By hiring temporarily, brands get a better understanding of the role and it's impact on the business.
To secure budget for your new hire, it's critical you can show the impact they will have on the company. If you're struggling to build a business case, a contractor can help evidence the need to hire permanently. Plus, if the interim hire is the right fit, you could always offer them a permanent contract!
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