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Content Manager job description
Identify top content marketing talent with a specialist recruitment agency at your side.
This page details everything you need to know about the Content Marketing Manager job title. From key responsibilities through to how to approach content recruitment.
For more advice, get in touch with our expert recruiters for a no-strings-attached chat.
What does a Content Manager do?
Content Managers grow a business' online presence by managing, creating and optimising content across various platforms. Part of the digital marketing team, they play a pivotal role in ensuring a brand stays front of their audience's mind. Traditionally focused on written content, the role has now expanded to include video and audio content.
Key responsibilities
Though a job description can change from business to business, here's what a typical day looks like for a Content Manager:
- Lead the content strategy: Use data and insights to create a winning content strategy. Ensure efficient content creation processes and prioritise projects within the content calendar.
- Create and distribute content: Plan, execute and distribute high-quality content to achieve business goals. This includes web content, social media content and collateral required for marketing campaigns, including emails, blog posts and ads.
- Deliver brand guidelines: Create best-practice guides for content creation by agencies, marketing and communications teams.
- Lead SEO efforts: Grow web traffic and leads with an effective keyword strategy. Deliver short-form and long-form digital content with SEO best-practice in mind.
- Manage relationships: Work with third-party agencies and internal teams to create content that raises brand awareness. Content Managers work closely with the design, website, marketing and communications teams. Together they ensure a cohesive message and brand identity.
- Proofread and edit: Ensure all content created aligns by proofreading and editing.
- Explore AI and technology: Stay on top of the latest technology to create effective processes. For instance, staying aware of the latest developments in artificial intelligence.
- Regular reporting: Run regular reports on the impact of content across channels, including web traffic and social media reach.
Skills and requirements
When hiring for a Digital Content Manager, you should search for professionals with the following skills:
- Excellent writing and communications skills, with knowledge of video and audio content creation
- Minimum of three years' experience in a content role
- Proven experience in a management role is ideal
- Knowledge and/or passion for the industry
- Understanding of SEO best-practice
- Hands-on experience with a content management system (CMS)
- An interest in new technologies to always improve production processes
Salary expectations
The average permanent salary for a Content Manager role is £40,000 - £60,000. A contractor can expect a day rate of £200 - £300.
For more information about pay, download our content and social media salary guide below.
When to hire a Content Manager?
Content Marketing Managers play a crucial role in any business' marketing efforts. They are responsible for:
- Growing customer acquisition
- Increasing brand awareness
- Driving leads
However, they should never be your first marketing hire. Organisations should pursue the Content Manager job title once they have established their brand marketing strategy. The Head of Marketing will then introduce the content role to drive marketing's objectives.
What time of year is best to hire?
When you're ready to hire for the role, we suggest avoiding busy periods. This restricts the talent pool. For instance, if you're a retail brand, avoid hiring during peak trading months and focus recruitment efforts at the start of the year. During seasonal periods, marketing professionals are incredibly busy and find it difficult to make time for job seeking.
How to hire into your team
You have two recruitment options to hire a Manager: permanent and contract.
The right solution largely depends on why your business is hiring for the role. What are your objectives and goals? What challenge will the role solve? Learn more about each option below and for further advice, get in touch with the team.
Permanent
Permanent hires are essential when growing a content marketing team. Embedding themselves into the business, they get to know your brand inside-out to sell your brand to your target audience.
Contract
A contractor can solve a number of challenges in your team. From maternity cover to filling a temporary gap, there are a number of reasons you'd need a temporary hire.
One of the main reasons companies hire Content Managers on a contract basis is to support transformation projects. For instance, you might need a candidate with a specific skill set to support on content development.
Career path and opportunities
As Bill Gates famously said, "Content is king." This means that businesses across all industries are actively searching for Content Marketing Managers for their content team. Plus, marketers can further their career in one of the below roles.
Social Media Manager
Digital Content Managers with an interest in social media might consider moving to a Social Media Manager role. In this role, you'll focus on increasing brand awareness and generating leads through social media.
Head of Content
With enough experience, Content Managers can work their way up to the Head of Content role. In this capacity, you will plan, produce and manage content across all channels. Managing the content team, the Head of Content oversees the production and distribution process. They make sure content reaches the required market segments, tracking the progress of each campaign.
Marketing Director
Eventually, Content Managers might pursue the Marketing Director role. Marketing Directors are responsible for overseeing the entire marketing strategy, team and budget. The management experience you gain throughout your career is crucial for this senior leadership role.
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