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Work with our expert executive search team to hire the CMO to lead your marketing strategy.
This page details key information about the Chief Marketing Officer role. From the main responsibilities through to salaries and how to approach marketing recruitment and executive search.
For more advice get in touch with our headhunters to discuss your needs.
A Chief Marketing Officer (CMO) is the most senior marketing leader in a business. Operating at board level, they set the marketing agenda inline with short-term and long-term company goals. They're responsible for building brand awareness and driving revenue growth through both digital and offline marketing campaigns.
Depending on the business size and team structure, the role can be both strategic and operational. In start-ups, the CMO will have full control over the marketing strategy and manage a growing team.
The CMO job description will vary based on business size, team structure and industry. However, the core responsibilities of the role include:
When hiring a Chief Marketing Officer, you should consider the following traits:
The salary for a full time CMO averages between £130,000 - £220,000. An Interim or Fractional Chief Marketing Officer can expect a day rate of £750 - £2,000. However, pay can exceed the higher bands.
Compensation varied based on a number of factors, including industry, business size and the CMO candidate profile you're headhunting. For more information, download our salary guide below or get in touch with 3Search Executive.
The skills and knowledge of a CMO are easily transferable to support the growth and daily running of businesses. Meanwhile, the Non-Executive Director (NED) role offers Marketing Executives flexibility and variety in their career. Many are able to work across a variety of organisations, creating a portfolio career as a NED.
One option is the Operating Partner role. Operating Partners are established business leaders, who blend financial backing with operational expertise. They work closely with management teams to optimise processes, drive growth, and capitalise on market trends. With a hands-on approach, they play a crucial role in maximising the success of portfolio companies.
Growing your digital or marketing team? Find out how we can support your search here.