Our specialist digital marketing recruiters have released this year's salary guide. This is ...
Our specialist digital marketing recruiters have released this year's salary guide. This is the perfect resource for digital marketing specialists and employers to benchmark salary data and discover the latest hiring trends.
We created our 2025 Salary Guide using data from over 1,300 responses to our salary survey and the expert knowledge of our recruiters. Whether you're looking for a new role in performance marketing or expanding your team, our salary guide is invaluable. Download the report below to start benchmarking PPC, SEO and Affiliate salaries today!
Our salary survey results revealed that 65% of digital marketers plan to search for a new job in 2025. As pay is the top priority for job seekers, it's crucial to review salaries to retain and attract talent.
Our guide reveals the average salary data for all job titles in the performance marketing team, including:
This will ensure you're prepared to pursue performance marketing recruitment throughout the year - whether planned or not. If you're looking for pay brackets for more job titles, access our complete Annual Pay & Hiring Report. Here, we reveal salaries across each of the sectors we recruit in and actionable insights for your talent strategies.
With candidates placing more emphasis than ever on pay, it's positive to see salaries increase by 7.7% in 2024. Director of digital marketing recruitment, Michael Judkins, reports, "A 7% to 10% salary increase is typical for someone moving jobs." Brands shouldn’t be offering lower than this to ensure that desired candidates accept their offer. To make sure you're paying the market average, we highly recommend downloading our salary guide.
Despite this average increase, just 41% of digital marketers reported receiving a pay rise last year. With 39% of employees looking for a new job to increase their pay, renumeration is the biggest driver in talent attraction and retention.
A number of factors that influence pay ranges - the top three are:
The size of a business can greatly impact earning potential. Smaller brands tend to have a limited budget available when recruiting, which can impact salaries. However, there are many other benefits to working for a start-up, including increased flexible working and the opportunity to learn in a hands-on environment.
The sector you work in usually dictates how in demand your skills are. For instance, some industries, such as entertainment and leisure, will focus more on out of home advertising. However, there is consistently a high demand for performance marketers in direct-to-consumer brands. Sectors where talent is harder to identify usually offer higher salaries.
Experienced professionals in digital marketing management can expect higher pay than those who are earlier in their careers. While this may seem obvious, it's true that two Performance Marketing Managers can earn very different salaries. Someone transitioning into the role, with just some exposure to performance, can expect to be paid £50,000. Meanwhile, those with over 5 years of experience in performance marketing could expect upwards of £65,000.
Here are a few examples of PPC and SEO salaries in the UK. For a full breakdown of contract day rates as well as permanent, full time salaries, download the complete salary guide.
On average, PPC Managers based in the UK can expect a salary of £50,000 - £70,000. Those who are more experienced in the field can expect to be earning towards the top end of the bracket. For more PPC salaries, download the salary guide by completing the form above.
A data-driven Head of SEO, who supports a business's content marketing efforts, can expect to earn up to £110,000. If you're interested in learning more about content salaries, head to our content and social media salary guide.
For more support with your recruitment needs, get in touch with our team of experts. Speaking to hundreds of candidates every week, they're best placed to support your growth.
