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Salary Guides 2025
Discover the latest digital and marketing salaries and recruitment trends by downloading our 2025 Annual Pay & Hiring Report.
Receive the latest recruitment insights
Our 2025 salary survey is our most comprehensive yet. With data from over 1,300 digital and marketing professionals, our specialist recruiters' expertise as well as comments from business leaders. Together, we reveal the latest pay, attraction and retention insights.
The responses have been encouraging, with a largely positive outlook for the year.
55% of surveyed hiring managers are planning to grow their teams.
Brands are focusing their efforts on stable growth in 2025, hiring for roles they need to succeed. We expect recruitment intent to grow as the year progresses and companies understand how political changes will impact them.
46% of surveyed employees ranked salary as their top priority.
From ten options, pay was the most important factor for candidates searching for a new role. Employees continue to feel the effects of the cost-of-living crisis and are actively searching for higher renumeration.
67% of surveyed employees intend to look for a new job this year.
Many employees have expressed dissatisfaction in their current role for a number of reasons. From their current compensation package to diversity, equity and inclusion policies.
To develop effective recruitment and retention strategies for 2025, download the report today.
Key takeaways
Pay overview
Pay remains the most important factor to job seekers in 2025. 46% of candidates ranked salary as their main priority when searching for a new opportunity.
With employees actively seeking increased stability in their roles, ensuring your salary ranges are attractive will allow you to identify the right talent.
FAQs
How to use our report and salary guides?
With over 1,300 survey respondents, our 2025 Annual Pay and Hiring Report is the best salary guide for digital and marketing roles.
Opening with an overview of the 2024 recruitment market, employers can use the report to review how they hired last year compared to the market. From there, we highlight recruitment intentions and trends anticipated for 2025 based on real data. This will allow businesses to understand where they stand against competitors in the same industry. Throughout the report, you'll find expert advice from business leaders and our specialist digital and marketing recruiters.
The second half of the report consists of salary guides. Here you'll find the average pay ranges for all the job titles you might need in your teams. We have included segments for each industry, including agency. Plus, you'll find both permanent, full time salaries as well as contract day rates. No matter if you're hiring a full-time member of staff or a contractor, this guide can support you.
What is a good salary in marketing?
Our data reveals that offering a "good" salary is key to recruitment in 2025. However, understanding marketing salaries can be tricky. Salary ranges vary not only by job title, but also by industry and company size.
For accurate salaries for Marketing Executives through to Chief Marketing Officers, we recommend downloading the salary guides. If you require more in-depth and personalised support, get in touch with our recruitment consultants.
What is the highest-paying industry?
According to our 2025 salary survey results, the top-paying sectors are the technology, financial services and travel, leisure & entertainment industries. However, businesses in these spaces didn't necessarily pay out the highest bonuses. Download the full report to find out more.