Our specialist digital marketing recruiters have released our CRM salary guide for 2025. Thi...
Our specialist digital marketing recruiters have released our CRM salary guide for 2025. This is the perfect resource for customer retention marketers and hiring managers to benchmark salaries and learn this year's latest recruitment trends.
We've surveyed over 1,300 professionals in our 2025 Salary Survey. Combining this data with our recruiters' expert knowledge, we've created our latest customer marketing salary guide. Whether you're looking for a new job or growing your digital marketing team with top talent, our salary guide is for you. Download the report below to start benchmarking your CRM pay brackets!
The results from our Annual Pay & Hiring Survey revealed that 80% of CRM marketers intend to search for a new role in 2025. With increased pay as the number one priority in a job search, brands must review salaries to continue retaining and attracting staff this year.
Our 2025 guide reveals the average salary data for all job titles in the CRM skill set. Downloading the guide will prepare you for any hire you need to make - planned or not.
In 2024, customer retention marketing salaries continued to rise. Our data reveals an average increase of 7.7% over the last 12 months, with the ONS reporting an increase of 5.2% across the nation. We expect salaries to increase moderately in 2025, with the changes introduced in April 2025 are restricting growth. However, as candidates actively seek higher pay, businesses will need to carefully balance both considerations to attract and retain talent throughout the year.
Employees continue to rely on increased pay to combat economic pressures, so it was positive to hear that half of CRM professionals received a pay raise and bonus last year. However, our survey results show that over 40% of CRM marketers feel underpaid for the work they do. Those who did not receive higher compensation will be considering new opportunities.
Outside of the economy and policy changes, there are three main factors that decide salary:
The size of an organisation often dictates the budget available to hire. While start-ups usually have smaller budgets, they usually offer sign-on bonuses and increased role flexibility.
The sector can also have a significant impact on customer relationship management salaries. Those in niche, technical industries (such as SaaS) will often be higher paid than those in more accessible sectors (such as retail). The former requires specific knowledge to ensure the marketing strategy meets regulations. These individuals tend to be harder to find, so higher salaries are available.
The skills and experience of an employee largely dictates their salary. Those in manager roles, with some years of experience in developing and implementing customer retention strategies, will have a much lower pay bracket than a Head of Marketing. Senior leaders with experience managing teams can command higher salaries.
From our salary survey responses, the average CRM professional earns between £70,000 - £89,999. Below, you can find some example job titles and their salary ranges. For more roles and day rates, download the complete salary guide by completing the above form!
The average CRM Manager in the UK earns between £50,000 - £65,000. Data driven individuals who are responsible for implementing retention strategies, they are key members of the digital marketing team.
A more senior leader in the CRM sector, such as a Head of Loyalty, can expect to earn upwards of £130,000. This pay bracket varies based on industry, experience and company size. Learn more by downloading the full guide.
55% of hiring managers told us they would be hiring in 2025 in our salary survey. We expect this number to rise throughout the next 12 months as the economy improves. Goldman Sachs predict “inflationary pressures to ease through 2025”, resulting in higher spending from consumers and businesses alike. So, we expect recruitment to build a steady momentum.
Outside of pay, there are three main motivations for a 2025 job search:
CRM Managers are clearly focused on building a strong, long-lasting career in 2025. When writing job descriptions, be clear with the opportunity. Share your vision for the role's progression and the timeframe in which candidates can expect promotions.
Plus, in conversations with candidates, our recruiters find that ‘stability’ is at the forefront of their minds. Employees want reassurance that their jobs are safe because of high levels of redundancies over the past two years. Being confident in your decisions and offering candidates the salary their expecting will help demonstrate job security.
Our expert CRM recruiters are speaking with hundreds of candidates every week. Striving to deliver the best recruitment experience you will ever have, they understand the market inside-out. If you're looking for further support - regarding salaries, job descriptions or interview processes - get in touch.
