Our specialist social media and content marketing recruitment consultants have released our ...
Our specialist social media and content marketing recruitment consultants have released our 2025 salary guide. This is the perfect resource for employees and hiring managers to benchmark salaries and learn the latest recruitment trends.
We've created our social media and content salary guide using data from more than 1,300 responses to our 2025 Salary Survey and our recruiters' expert knowledge of the sector. Whether you're looking for a new role or top-tier talent, our salary guide is an invaluable resource. Download the report and start building your recruitment strategy today!
The main motivator for a job search in 2025 is higher pay, with 59% of employees moving jobs specifically for a pay rise. Why? Salaries increased by an average of 7.7% in 2024, however, less than half of our survey respondents received a pay raise. Those that missed out are actively searching for new opportunities.
Even if hiring managers do not intent to hire this year, unplanned recruitment is highly likely. To effectively attract and retain talent, it's important to benchmark your content and social media marketing salaries.
You'll find all job titles across the content creation and social media marketing sectors in our salary guide. With a break down of both full time salaries as well as day rates, you'll understand the right renumeration for every role.
For more pay information across your marketing team, download our complete 2025 Annual Pay & Hiring Report. Here, we delve into salaries and hiring trends to help you build the team required to develop and execute your marketing strategy.
Content marketing and social media pay brackets vary based on business size, seniority and industry. For instance, the average pay bracket for a Head of Content in the UK ranges between £50,000 - £70,000. These candidates will have build a long career in content creation. Now, they will be leading the development and distribution of engaging content to drive long-term brand awareness.
Meanwhile, a more junior role, such as a Content Executive can expect a salary of £28,000 - £35,000. At the beginning of their career, they will be building their experience as a content creator across a range of channels, including social media accounts, websites and email campaigns.
Our salary guide breaks down the content marketing pay brackets - perm and contract - for all job titles in each industry.
In our latest salary survey, 55% of hiring managers told us they would be hiring in 2025. While this number is lower than last year, we expect hiring intent to grow as the year progresses.
At the start of the year, political changes around the world are still taking effect. This makes it difficult for brands to confidently plan their business strategies. For instance, the changes coming into effect in April are likely to directly impact hiring plans, including:
Goldman Sachs economists predict “inflationary pressures to ease through 2025”, resulting in higher spending from consumers and businesses alike. So, we expect recruitment to build a steady momentum throughout the year.
This year, companies are heavily focused on hiring social media and content professionals. The skill set is the fourth most in-demand, just behind data and analytics.
Director, Michael Judkins, was not surprised by these results, commenting, “Digital and marketing teams need a balance of analytical and creative minds to be successful in 2025. So, it’s no surprise to see Data & Analytics and Social Media & Content so high up the list of priorities for employers."
Attracting staff is practically impossible without the right salary on offer. Download our salary guide to ensure you're offering the right pay to hire in 2025.
Outside of pay, the biggest drivers for a new role in 2025 are:
The response to our salary survey reveals that many employees no longer feel challenged in their role. Employees have a clear desire to grow and learn beyond what their current role can offer them. When thinking about retention in 2025, consider whether your promotion plans are clear for your team. Do they know what they need to achieve to continue to be successful within your organisation
Are you investing in your social media strategy this year? Do you need specialist support to create leading content? Get in touch with our expert recruiters to learn how we can lead your growth strategy.
