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Jan 24

Category: 3Search Updates, Career Advice

Though they’ve been around for several years now, the last two years have definitely seen podcasts become more mainstream. From TED talks, in-depth investigative journalism, and BBC comedy shows millions of people across the UK now regularly tune in to podcasts.

In fact, 4.7 million British adults listened to a podcast—essentially on-demand audio-only programs that you can access through apps like iTunes, Spotify, and Google Play— in 2016.

This rapidly rising listenership is no surprise given the huge range of programs now available. The good news for marketing professionals is that there is now podcasts that dive deep into digital marketing and businesses that are proliferating the fastest.

So which programs should you choose to liven up your commute?

#1. Marketing Over Coffee

This weekly podcast, presented by professional marketing leaders John Wall and Christopher Penn, is consistently one of the highest ranked business programs in the iTunes chart. With engaging weekly interviews and discussion about what’s new in marketing, it’s a must-listen-to show. Learn more >>

#2. The Growth Show

If engaging interviews and storytelling are more your thing, you can’t go wrong with The Growth Show. Each week the show interviews a different executive or entrepreneur who shares their story about what it’s really like to grow a business, movement, idea, or team. It’s a great way to start the day feeling inspired. Learn more >>

#3. StartUp

Gimlet Media’s StartUp podcast is reliably high quality. While the original series followed in close and fascinating detail the creation of Gimlet Media itself as a new podcasting company, later episodes have focused in on a wide range of new companies and business issues. Learn more >>

#4. The World of Business

Where would a list of top podcasts be without mentioning the BBC? The World of Business podcast brings together the best business journalism and insight from across BBC Radio and the BBC World Service. Learn more >>

#5. Internet Marketing Podcast

One of the highest-ranking British-based business podcasts in the world, the weekly Internet Marketing Podcast consistently delivers highly actionable marketing insights. Features range from in-depth discussions of new tools and techniques through to interviews with some of the world’s leading marketing voices. Learn more >>

#6. This Old Marketing Podcast

Consistently one of the world’s most listened to marketing podcasts, This Old Marketing Podcast is a weekly, hour-long show focused on content marketing. Presented by Joe Pulizzi and Robert Rose, co-founders of the Content Marketing Institute, the show is essential listening for marketers who want to stay up to date with the latest tools and techniques. Learn more >>

#7. The #AskGaryVee Show

If you’ve ever been anywhere near a conference for marketing professionals, the chances are that you’ve come across Gary Vaynerchuk delivering a talk or keynote. Serial entrepreneur and co-founder of the leading digital marketing agency, VaynerMedia, Gary delivers almost daily programs covering almost every aspect of marketing. Well worth tuning in. Learn more >>

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3Search is an award-winning UK recruitment consultancy, specialising in marketing, digital and tech positions. Whether you’re seeking new talent or looking for your next career move, we can help. Learn more at 3Search.co.uk