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May 02

Category: Career Advice, Marketing & Business Development, Marketing Tips

Whatever stage you’re at in your career it’s always good to think ahead and plan for the future. The marketing industry is full of opportunities and prospects and is great for those aspiring to climb up the career ladder. Below, we help you out by giving you our four top tips for climbing the marketing career ladder and working towards your dream role.

1.    Understand what motivates you

Everyone has different motivations. To some, it might be wealth or status, whereas others look for emotional rewards or achievements. Part of development in any role is understanding what drives you and how you can encompass this in your career. It’s all about finding the roles and environments that motivate you, so you can use this to excel your skills.

After all, those who feel unhappy or tired of a role will often tend to put in less effort and feel less interested in their work. You want to ensure that you’re enthusiastic and enjoy what you do to avoid this!

If it’s a fast-paced environment with a busy workload that motivates you, you can align this with the type of positions you look for. To help, think about the times when you felt passionate about something you were working on. Then, use this as the basis for the roles you look for in the future.

Also, when your dedication and enthusiasm is real and exhibited in your work, employers will be impressed. It will show that you’re someone keen about the industry and learning. Plus, this will help you be your boss’ first thought when there’s an opportunity for a promotion.

2.    Master your current role

Before you can move up the ladder, you need to challenge your skills within the stage you’re currently at. This means that you need to work hard in your current role and continually look at learning new information. Remember that no one is perfect at anything and there are always new ways to develop and improve.

Assess your skills and think about areas where you can work harder or become better. If you’re stuck, ask for advice from your colleagues, manager or even friends. Look at any targets you have in your current role too, even if you’re meeting them – could you beat or exceed them?

3.    Make a plan

Whatever stage you’re at in your career, it’s advisable to make a plan for your career development goals. Decide which direction you want to take your career in and the steps that you need to get there.

This is a great way to give you some guidance and create a goal to focus on. Doing so will ensure you have the knowledge and skills you need to develop. Especially in marketing where there are many opportunities to choose from and paths to take. Some of these may require new skills, experience or qualifications.

You may need to do a lot of research for your plan and if you’re unsure on what path you want it take, it’s understandable if it needs to change along the way. Therefore, make it a regular routine that every few months or year, you think about how the plan is going and if you need to make changes or additions.

4.    Be proactive

Being proactive is essential to progress and secure new opportunities. As cliché as it sounds – you can’t just wait for opportunities to come to you, you have to work for them and find them. Make sure you’re regularly checking up on what jobs are out there in your industry. Even if you’re not planning to move roles right now, it’s good to stay up-to-date.

Networking is another tool to help you remain proactive. Making connections can lead you towards learning new information and connecting you with future opportunities. LinkedIn is a great tool for keeping track of your professional connections and it means that you can connect with people virtually as well.

In summary

Working hard and showing dedication and enthusiasm is important to progressing in any career, including marketing. But you also need to go out and find great opportunities and be proactive with your choices. When you’re ready, get searching on job boards such as CV-Library today.

CV-Library is the UK’s leading independent job board. For more expert advice on careers and the workplace, visit their Career Advice and Recruitment Insight pages.