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Jun 04

Category: Career Advice, Job Search, Marketing Tips, Social Media

So you’re on social media, but you’re not using it to do much more than check up on your ex or nose on your former school mates. We’re not judging, but if that’s all you’re doing online, then you’re almost certainly reducing your chances of landing a new job.

Why? Because, according to an Adweek survey, a staggering 92% of recruiters use social media to identify top talent. They’re doing more than just browsing LinkedIn profiles, too. The study found 55% are looking at Facebook, and 47% Twitter.

The bottom line? You need to be taking care of your online presence and staying active online. Here are our top tips.

#1. Triple-check your privacy settings

Okay, hopefully, this is now obvious advice. It has to be mentioned upfront, though. Make sure that anything about you on the web is squeaky clean. This means removing (or making very private) party pics, drunken antics, profanities, or anything you wouldn’t want a potential future employer to see.

Related: How to use social media in your job search: a three-step process

#2. Optimise your LinkedIn profile

Everyone hunting for jobs online should have a LinkedIn profile. However, just copying and pasting your most recent CV won’t cut it. You need to make sure you have a professional photograph, a compelling headline and summary, and concise details about your most recent positions. Most recruiters find candidates via LinkedIn, so it pays to ensure you appear in their searches.

Read more: The 5 LinkedIn mistakes that might be costing your job offers

#3. Enable LinkedIn’s Open Candidates feature

The surest way to appear in recruiters’ LinkedIn searches is to enable ‘Open Candidates’. This handy feature allows you to privately alert hiring managers that you’re open to offers without broadcasting it to the world (or your current employer).

Read more: Is LinkedIn’s new ‘Open Candidates’ feature a recruitment game-changer?

#4. Show your passion and professionalism

You probably state somewhere in your CV that you’re passionate about marketing/bids/technology. Well, why not show some of that passion online? Consider writing articles on sites like LinkedIn or Medium, getting involved in online professional spaces like Inbound.orgStack Exchange, or GitHub, and generally sharing your insights and expertise online?

#5. Let people know you’re active online

If you’re going to spend time making sure your online presence is clean and professional, you may as well go the next step and make sure people know. Add your social media information to the header of your CV and include links in your email signature.

#6. Remember, spelling and grammar matter online too

If you’re looking for a job as a professional communicator, as a marketer or a business development professional, you need to show that you have excellent communication skills. Social media profiles littered with spelling errors, grammar mistakes, and over-use of text speak risk projecting the wrong image.

#7. Collect recommendations on your LinkedIn profile

The importance of social proof, the endorsement of others, cannot be overstated. You should actively seek out at least a couple of recommendations on your LinkedIn profile from bosses and colleagues to add weight to the claims you’re making elsewhere in your profile.

Read more: How to request recommendations on LinkedIn

#8. Share examples of your work

Pithy summaries of your workplace achievements on your CV or LinkedIn profile are good, but real concrete examples of work you’ve done are much better. Consider creating an online profile or, at the very least, adding links to things you’ve worked on to your LinkedIn profile. Written blogs? Share them. Designed websites? Link to them. Created flyers and pamphlets? Upload them.

#9. Join relevant groups and engage in discussion

You need to stay active online. It’s immediately jarring when someone claims to be a savvy online marketer and then hasn’t tweeted in two years or engaged with anything on LinkedIn for months. Join professional Twitter chats, like Buffer’s BufferChat, LinkedIn groups like Inbound Marketing, or online forums like MarketingProfs KnowHowExchange.

#10. Don’t over interact

Yes, a strong social media presence and professional online activity are important, especially if you’re seeking work in an online role, like digital marketing. Don’t overdo it, though. Following companies, you’re interested in on Twitter is one thing, sending multiple direct messages to potential hiring managers is quite another.


3Search is an award-winning UK recruitment consultancy, specialising in marketing, digital and tech positions. Whether you’re seeking new talent or looking for your next career move, we can help. Learn more at 3Search.co.uk